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The consulting industry is changing – and with it our view of product and marketing management. We share fresh ideas, exciting trends and proven approaches that will strengthen your strategies. Whether inspiring events or insights into specialist events: Discover what will advance your projects and help shape your future.
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7 success factors for a strong product strategy
7 success factors for a strong product strategyWhat is a product strategy?Definition and objectives A product strategy is the long-term plan for successfully positioning, developing and distributing a product on the market. It determines the target group, the unique…