Product management
From the idea to the market launch
We ensure that product goals, requirements, resources, processes and relevant KPIs are sensibly interlinked. This gives your teams a better overview, decisions are easier to make and product development progresses in a structured, predictable manner without unnecessary frictional losses.
A good product is not created by chance. It is created when market demand, corporate strategy, technical feasibility and operational implementation are neatly combined. Many companies have great ideas, but lack the time or the structure to consistently develop these ideas further and successfully bring them to market. This is exactly where we can support you.
We combine product strategy, market analysis, product development and market launch into a clear process that provides orientation and delivers results. Our approach is practical, realistic and designed to bring products to success faster and more reliably.
Why product management is more important today than ever before
Complex markets, shorter innovation cycles and increasing competitive pressure
Today, products are in direct competition with innovations that change at ever shorter intervals. Customer needs are developing faster, new technologies are constantly emerging, and the pressure to release products at an early stage, but with a clear plan, is increasing. Companies are quickly realizing that traditional structures alone are not enough.
Product management provides orientation and combines market, strategy and implementation.
Uncertain basis for decision-making and lack of data
Many product decisions are made before the market potential, target groups, business case or competitive environment are really clear. This leads to delays, additional costs and, in the worst case, to products that do not deliver the expected success. Professional product management creates transparency here. Market analyses, user feedback, validation steps and economic evaluations ensure that decisions are based on data and not on gut feeling.
Overloaded teams and lack of capacity
Product management is a cross-cutting issue. It combines development, marketing, sales, management and often also external partners. In many companies, however, no one takes on this role in full. Responsibility remains unclear, important tasks are left undone and projects lose momentum. External product management closes this gap and ensures that product development and market launch progress without internal overload.
Why many products fail even though the idea is good
A good product rarely fails because of the idea. It fails due to a lack of structure, late user feedback, unclear requirements, poor communication or the fact that market changes are not taken into account in good time. Some products are launched too late, some too early, some without a clear positioning. Product management ensures that an idea becomes a product that customers really want and that can be successfully implemented in the company.
Four steps to cooperation:
1st request
You are welcome to send us your requirements at any time via e-mail or contact form and we will get back to you as soon as possible.
2. analysis
After an initial consultation, we analyze your requirements and check all available options to find the best solution for you.
3. consulting
In an individual consultation, we analyze your challenges and develop a tailored action plan together.
4. implementation
We support you throughout the entire project to ensure smooth implementation.
Our solution: product management with strategic clarity and operational implementation
We accompany companies through all phases of the product life cycle – from the idea to development to market entry and beyond. Our approach is not theoretical or consultancy-centered. We work closely with your teams, take responsibility and ensure that products are created in a structured, efficient and market-relevant way.
A central point of contact for all product questions
You don’t have to coordinate multiple roles. We bundle strategy, analysis, product planning, roadmapping and implementation in one central location. This facilitates coordination, reduces misunderstandings and ensures that decisions are made quickly and on a sound basis.
Strategy, market, technology and implementation combined in one process
We develop clear product strategies, examine market potential, analyze competitors, define target groups, develop product visions and then manage implementation. This creates an end-to-end process without breaks or loss of information.
A network of experts for special requirements
Many products require specific specialist knowledge: technical development, user experience, data analysis, marketing, compliance or production planning. We bring in the right experts and coordinate all specialist areas centrally without you having to worry about additional service providers.
Flexible, scalable and without internal fixed costs
You receive professional product management exactly when and to the extent that you need it – on a project-related, phased or long-term basis. Without additional personnel costs, without lengthy onboarding and without complex internal structures.
Your benefits from our product management
- Better decisions through clear data, analysis and market understanding
- Relief for management, product teams and executives
- Faster and more efficient implementation thanks to clear structures
- Early risk reduction through testing, feedback and validation
- Greater chances of success through professional planning and management
- Implementation instead of theory – we accompany the entire process
What modern product management involves
Product strategy and roadmap development
We define how your product is positioned in the market, what goals it is pursuing and what the path to get there looks like. This includes vision, value proposition, roadmap, prioritization, target groups and a clear market fit.
Market, customer and competition analysis
We examine the needs of your target groups, how competitors are positioned, what opportunities arise and how your product can stand out. This information forms the foundation for a well-founded product strategy.
Business case and profitability analysis
Every product needs a solid economic foundation. We analyze costs, sales potential, risks, margins and long-term effects. This enables you to make decisions that make economic sense.
Product development and management of interdisciplinary teams
We coordinate development, design, marketing and sales. We ensure clear requirements, structured coordination and a smooth process between all parties involved.
User feedback, product testing and iterative optimization
Product management does not end with development. We test concepts at an early stage, obtain feedback and continuously improve functions. This reduces bad investments and increases the chances of a successful market launch.
Market launch and go-to-market strategy
We plan the launch, define messages, support marketing and sales and ensure that the product is launched in the right place at the right time.
Lifecycle management and continuous development
After the market launch, the real work begins. We analyze key figures, identify optimization potential, develop updates and manage adjustments to the product portfolio.
Product management in comparison: external management vs. traditional consulting
- Consulting provides analysis. We deliver results.
- We take responsibility and coordinate all parties involved.
- You remain flexible and do not have to create new roles.
How we work together with your company
- Analysis: market, users, competition, goals, potentials
- Strategy: vision, positioning, roadmap, business case
- Implementation: development, testing, coordination, optimization
- Market launch: launch planning, positioning, messaging
- Further development: KPI tracking, updates, lifecycle management
Why li2pps?
Choose us and benefit from our customized full-service approach to your product based on your individual needs, because we understand that every challenge is unique.
Low use of resources for maximum effect
Pragmatic and efficient problem solving
Customized and individual implementation
Creative marketing strategies with well-founded market analyses
Strong international network of experts
Full-service approach, from the idea to implementation and support.
FAQ
Our FAQ section offers you valuable insights into our services and working methods. Here you will find answers to frequently asked questions. Transparency is important to us – discover the information that will help you make the best decision for your company.
1. what exactly is discussed in the initial consultation?
In the initial meeting, we would like to better understand your current situation, goals and challenges in product and marketing management. Among other things, this involves
- Your existing products or services
- Your target groups and market positioning
- Previous marketing measures and their results
- Your strategic and operational goals
- Expectations of a possible collaboration
The meeting serves to get to know each other and forms the basis for an individual consulting concept. It is, of course, non-binding.
2. what information is required so that a binding offer can be prepared?
We need a few basic details to provide you with an accurate and binding offer:
- A brief description of your company and what you offer
- If available, information on your current product and marketing strategy
- Your specific goals and challenges (e.g. which target markets, target groups, companies, visibility, market awareness)
- The desired scope of services and focus (e.g. consulting, strategy development, implementation)
- Time frame and budget
With this information, we can realistically estimate the project costs and prepare a customized offer.
3. what is the typical project duration?
The duration of a project depends heavily on its scope and complexity. As a rule, our projects last between 4 weeks and 6 months.
- Short projects such as workshops, analyses, raising awareness, etc. : a few weeks
- Strategic projects or market launches: several months
At the beginning, we work with you to define a clear roadmap with realistic time frames and milestones.
4. do you also work with existing agencies or internal teams?
Yes, definitely. In fact, close cooperation with your internal teams or existing agencies is very important to us. We see ourselves as a complement and not a substitute.
Whether it’s a matter of strategic coordination, operational implementation or the further development of existing measures: we integrate ourselves flexibly into your existing structures and bring in fresh impetus from outside. The goal is always efficient, goal-oriented cooperation at eye level.
5 What does a consultation cost and how is it billed?
The costs depend on the scope, duration and individual service requirements of your project. As a rule, we offer three billing models:
- Daily rate for selective services, workshops or project-related consulting
- Package deals for clearly defined projects with a fixed scope of services
- Monthly retainers for continuous, flexible support over a longer period of time
You will of course receive a transparent, binding offer in advance with no hidden costs.